Privacy Policy

Privacy Policy
Privacy Policy
Privacy Policy

Last Updated: August 31, 2017

SmartyPants, Inc. (the “Company” or “We” or “Us”) is sensitive to your concerns about how we may use and share personal information that we collect from you. We recognize and respect the importance of maintaining the privacy of our visitors and members and have established this Privacy Policy Statement (“Privacy Policy”) as a result. This Privacy Policy is incorporated into our Terms of Use and therefore governs your use of the following websites (each, a “website”) and related services offered by the Company:

By visiting the website and/or utilizing any services offered by the Company, you are accepting the then-current practices described in the Privacy Policy.

What Information Do We Collect About Our Customers?

The information we learn from customers helps us enhance and personalize the website and the services we offer. We gather the following types of information:

Information You Give Us: We receive and store any information you enter on our website or give in any other way (e.g., by telephone). This may include information you provide when you register as a member, engage in transactions, search, blogs, contact customer service, or participate in contests, promotions, surveys, forums, content submissions, chats, bulletin boards, comments, discussion groups, requests for suggestions or other aspects or services offered by us. As a result, you may be supplying us with such information as your name, email address, address, and phone numbers; credit/debit numbers, expiration date and other billing information such as credit card security codes and different shipping and billing addresses; people to whom purchases have been gifted or shipped, including addresses and phone number; names and e-mail addresses of friends, names, gender, and date of birth of a child or children, and possible referrals and other people.

Automatic Information: We automatically receive and store certain types of information whenever you interact with us. For example, as most websites do and as explained in more detail below, we use “cookies,” and we obtain certain types of information when your web browser accesses this website. This information is compiled and analyzed on both a personal and an aggregated basis, and it may include the Uniform Resource Locator (“URL”) of the website that you just came from, which URL you will go to next, what browser you are using, and your Internet Protocol (“IP”) address. Other examples of automatic information we may collect are purchase history, products viewed or searched for, visits to certain pages, page interaction information and the phone number you used to call our 800 number. We do not link the information we store in the cookies to any personally identifiable information you submit while on our site.

Information Provided by Third Parties: We may obtain certain information of customers from third parties. This may include updated delivery or address information from carriers and information (including name and email addresses) of possible referrals from customers.

About Children: The website and related services are not intended for children under the age of 13. We do not knowingly collect personally identifiable information via the website from visitors under the age of 13.

Do Not Track Signals:  At this time we do not respond to browser “Do Not Track” signals.

Do We Use Cookies?

We use small text files called “cookies” that provide non-personally identifiable information to us regarding the visitors to the website. In addition to the URL and IP addresses of our visitors, cookies may gather the date and time of all visits to our Website. We may also track the pages of our website that users viewed during their visit, or track search terms entered on our website by that visitor. This helps us keep track of the number of visitors to our website and allows us to gauge the areas that are of the most interest to our visitors. We do not link the information we store in the cookies to any personally identifiable information you submit while on our site.

We use a third-party tracking service that uses cookies and other tracking technologies, such as web beacons, to track non-personally identifiable information about visitors to our website in the aggregate. This information is analyzed periodically and is used to gain a broader picture of usage patterns at our site. We may share the non-personally identifiable information gathered through use of cookies with our advertisers and/or business partners, in order to make the website as user-friendly as possible.

How Do We Use the Information We Collect and Do We Share the Information We Receive?

Information about our customers is an important part of our business. We use information we collect to communicate with you, to process your orders, to provide an enhanced and more personalized interactive shopping experience, to send you newsletters, to facilitate your transactions with our third-party marketing partners and to inform you of offers and discounts. For example, you can expect to receive a welcoming email to confirm your username and password, and we communicate with you in response to your inquiries, to provide the services you request and to manage your account. We also send service-related announcements on occasions such as when we need to temporarily suspend our website for maintenance or make you aware of upcoming billing cycles. We also will send you promotional emails on occasion. Generally, you may not opt-out of service-related communications, which are not promotional in nature. If you do not wish to receive them, you have the option to terminate your account. You can opt-out of promotional communications by following the unsubscribe instructions within each communication or emailing us at

We share customer information with third parties only as follows:

Referrer/Referees and Gifting: If you choose to use our referral or gifting services to tell a friend or someone else about our site or send them order(s) of Company product(s), we will ask you for your friend’s or that person’s name and email address. We will automatically send your friend or that person email confirming that their gift order is being processed. Your friend may contact us at to request that we remove this information from our database.  In order for you to get credit for a referral who joins, the person whom you refer must enter your email address or a unique password that identifies you as the referrer. We send emails on your behalf to potential referees and gift recipients. Also, if you were referred to by an existing member, that member may be notified each time your order qualifies him/her for a credit.

Agents/Service Providers: We use other third parties such as a shipping company to fulfill orders, and a credit card processing company to bill you for goods and services. We will share your name, email address, billing or shipping address as necessary for the third party to provide that service. These third parties are prohibited from using your personally identifiable information for promotional purposes.

Notwithstanding the foregoing, please note that we use the Shopify ecommerce platform to facilitate the sale of our products, and you should review the Shopify privacy policy concerning their information collection and use practices.

Reviews/Share This/Testimonials/Blogs:  If you review a product on our site, your review may be posted on the website as well as on a partners’ network site that shares reviews with other shopping communities. When you use “Share This” to post to social networking sites or to tell your friends about our website, the information is collected by a third-party site to facilitate your postings. “Share This” allows you to enter your friend’s email address and/or import email contacts from various email service providers to send them an on-time email inviting them to visit the site. Once the email addresses are imported, you must manually click on each email address you wish to send a communication to. Please note that these third-party sites’ privacy policies govern the collection and use of the information collected on those sites. We post customer reviews/testimonials on our website, and such posts may contain personally identifiable information. We do obtain the customer’s consent via email prior to posting the review/testimonial to post their name along with their review/testimonial.  If you use a blog on this website, you should be aware that any personally identifiable information you submit can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums.

Merger/Sale: In the event that the Company, substantially all of its assets, or a line of its business is acquired, individually identifying information of our members may be one of the assets sold in connection with that transaction, without notice to you or your consent. We will notify users of the website of such a change in ownership or transfer of assets by posting a notice on the website.

Bankruptcy: In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors rights generally, we may not be able to control how your personal information is treated, transferred, or used. Therefore, you should know that in such event, your personal information may be treated like any other asset of the Company, and sold, transferred or shared with third parties, or used in ways not contemplated or permitted hereunder, without notice to you or your consent.

Protection of the Company and Others: We release account and other personal information when we believe release is appropriate to comply with the law and/or a judicial proceeding, court order or legal process served on our website; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of the Company, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

How Secure Is the Personal Information and Credit Card Data You Collect?

We have taken precautions, including the deployment of technological resources and the use of firewalls, systems and procedures, to protect the security of your personal information. When you enter credit card information on our website, we may securely store it with a trusted third party for your safety so that you do not have to re-enter it every time you order, and we encrypt it using secure socket layer technology (SSL) when storing. While no security system is absolutely foolproof, we are constantly reviewing, refining and upgrading our security technology to protect your privacy. When you open an account with the Company, you create a password by which to access and secure your account and account information. Although we have taken these precautions, you are responsible for maintaining the secrecy of your password, which should not be disclosed by you to anyone. Be sure to sign off when finished using a shared computer.


The website and related services contains links to third-party websites. We have no control over the content, policies or actions of these sites, even if you are offered services on those sites because you have established an account with us. We are not responsible for the privacy practices or the content of such websites. We encourage you to be aware when you leave our website and to read the privacy statements of each and every website that collects personally identifiable information. This privacy statement applies only to information collected by this website.

Changing Your Personal Information

If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, amend, or delete/remove it by emailing our Customer Support at or by contacting us by telephone or postal mail at the contact information listed below. You are responsible for maintaining the accuracy and completeness of your personal and other information, including your e-mail address, and we urge you to review your information regularly to ensure that it is correct and complete.

Conditions of Use, Notices, and Revisions

If you choose to visit our website and/or use the Company’s services, your visit and/or any dispute over privacy is subject to this Privacy Policy and our Terms of Use (if you are a member or customer), including limitations on damages, arbitration of disputes, and application of the law of the state of California. If you have any concern about privacy related to your use of the website or related services, please contact us at

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Your California Privacy Rights

Under California’s “Shine the Light” law, California residents who provide personal information in obtaining products or services for personal, family, or household use are entitled to request and obtain from us, once each calendar year, information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately preceding calendar year.

To obtain this information, please send an e-mail message to with “Request for California Privacy Information” in the subject line and in the body of your message. We will provide in response the requested information to you at your e-mail address.

Please be aware that not all information sharing is covered by the “Shine the Light” requirements and only required information will be included in our response.

Contact Us:

If you have any questions or suggestions regarding our Privacy Policy, please contact us at or 1-888-751-2291 or mail 4056 Del Rey Ave, Marina del Rey, CA 90292.